When interviewed by Sephora, Illamasqua’s Creative Director Alex Box said that in the event of a fire, Illamasqua’s Box lipstick would be the one product she would save from her burning house, and I can see why. It’s a stunning lipstick.
Rather than just provide a swatch of Illamasqua ‘Box’ I thought I’d firstly compare it to a few other reds in my collection:
I would say that my Guerlain Rouge G lipstick in ‘Greta’ is the most true red in my collection, even though it leans a little brown in the photo above. Whilst Illamasqua ‘Box’ is scarlet with a dash of pink in it (though not as much as the Guerlain ‘Exces de Rouge’ ) it still looks very classic on the lips. Incidently, I love the ultra-moisturising formula of the Dolce and Gabanna Sheer Shine Lipstick in #130, but I struggle with the colour. I think this shade of orange-based red is meant for a warmer skintone than mine.
You also get a sense of the different lipstick finishes in the photo above: the Illamasqua lipstick is the most matte of them all, although it does have a slight sheen to add some life to the lips when applied.
Illamasqua ‘Box’ applies easily to the lips. I use Guerlain Lip Pencil in ‘Rouge Cassis’ to line my lips (a fantastic lip liner, but buy it online to get it at a cheaper price) and fill in with Illamasqua ‘Box’ straight from the bullet. I then blot with a tissue, and I’m good to go. I’m sure I would do just as well to apply with a lip brush, but mine has met an untimely end, and I found that I could apply the product reasonably accurately without one anyway.
It is a drier formula than the others in my collection, but that’s to be expected from a more matte lipstick. On the lips it doesn’t feel terribly drying, infact the creamier-to-apply Guerlain Kiss Kiss ‘Excess de Rouge’ is more drying on my lips than the Illamasqua.
Here is the lipstick applied:
Wear time is very good. The lipstick will start to fade on the lips after the second coffee of the day, but the stain it ultimately leaves on the lips will last all day. However, when initially applied, it does seem to transfer everywhere, no matter how diligently you blot after application.
I bought Illamasqua ‘Box’ from Modesty Brown‘s recent blog sale. Illamasqua lipstick in ‘Box’ is available from Illamasqua counters at Myer for AUD $39 or online at Illamasqua.com for £15.50 plus £8.50 shipping to Australia (around AUD $38.40 in total). You can also buy it from BeautyBay.com for £12.77 plus £5.95 shipping to Australia (around AUD $29.95 in total).